My business is a small concern but I have learnt through my experience (admittedly only two years or so) that getting some help from others is usually a good thing. I have a couple of examples.
I truly believe that the Back App can help a lot of people - there are many testimonials from current users and also published research showing this to be the case. However to help me tell people how the Back App can be beneficial I got some help in the form of a PR person. Laura Berril has helped enormously and 'spread the word' in articles such as the one here. -
I would recommend small businesses to really consider using all the different sorts of media to get their message across and Laura is a practical and talented person to lean on for this.
Also using blogs, twitter, email shot etc is a good way for small businesses to be heard. It can be a bit daunting at first and again I got some help from someone who can advise on a whole social media strategy. His name is Nick Hazell and again he has a very practical approach and is a delight to work with.
Both Nick and Laura have a track record of helping large business as well so you don't have to be a start up to benefit from their expertise.
So when running your business and also dealing with your bad back don't be afraid to ask for help!
Laura Berril's website is www.lauraberrill.co.uk
Nick Hazell's website is www.stratys.co.uk